||?• Identify and profile target consumer groups, research their functional and
emotional needs, and translate into relevant brands.
• Define brand positioning, objectives & marketing strategies.
• Develop marketing plans, manage marketing budget, initiate and execute
all kind of communication initiatives.
• Use in-house resources as well as advertising and digital agencies to
translate marketing objectives into creative communication material
(online and offline).
• Act as brand guardian by overseeing all aspects affecting brand image including layout and design of the different media platforms of AMAY.
• Manage the 4 P’s of marketing (product, pricing, promotion, place).
• Continuous monitoring of brand health indicators.
• Develop POSM.
• Develop activation programs (online & offline).
• Lead the organization of corporate and brand events & sponsorships.
• Form and lead multi-departmental task forces responsible for the introduction of new products and manage launch timelines.